This intersection of insights, technology and medicine is a pressing and exciting issue for our time. It presents many upsides while creating more questions to explore in several key areas that are relevant to market insights professionals as well as HCPs (Healthcare professionals), patients, managed care professionals, and manufacturers. Join us at this virtual summit as we explore these questions and more.
Thursday, March 31
1:15 – 2:10pm EDT
Social Listening: Women’s Sexual Health and HIV Prevention Journey
– Maisie Weinschenk, Asset Optimization and Commercialization
– Laura Schmidt, ViiV Healthcare
Understanding the various limitations, life experiences, and barriers patients bring with them, we will discuss the role social listening can play in contributing powerful narratives, unattainable with ‘traditional’ research alone, and provide a directive strategy.