We are delighted to present our Pharma Progress event focused on launch success.

With escalating complexity and huge pressures, the stakes have never been higher in launch and very few exceed expectations. In the context of a post-pandemic world, we explore what you need to do to make sure your launch is one of the success stories.

Industry statistics suggest almost 50% of launches fail to meet expectations in their first 6 months. And in a post-pandemic world, with pipelines under intensive pressure, the stakes have increased dramatically.

So, what does it take to ride the highs and lows, and deliver launch success?

De-risk your launch using the insights and strategies from launch industry experts who will share their challenges, failures and successes in our  Pharma Progress webinar.

Tuesday, November 15, 2022

14:00-15:45pm GMT / 9:00-10:45am EDT

Virtual Event – Free to attend for pharma and biotech professionals

Session Overview

Customer needs vs. industry goals
New research: In an era of patient centricity and customer closeness, how can we manage stakeholders’ expectations in the launch time frame and where are the disconnects with industry?
Audience Q&A

Launch mindset and organizational “muscle memory”
Effective launch is more than a set of milestones. Success requires a holistic mindset and building the organizational muscle memory that allows teams to learn and adapt fast to reduce margins of error. We explore the critical drivers around collaboration, transparency and agile ways of working.
Audience Q&A

The launch ecosystem: translating theory into practice
Moderated panel discussion
The highs and lows come fast and furious in the realities of launch. We ask cross-functional launch experts to share their experiences on the launch rollercoaster, and their insights into securing future success.
Audience Q&A
*Industry guest speakers to be announced shortly!

Featuring:

Jane Shirley, Global Practice Lead, Asset Optimization & Commercialization at Lumanity

Jane Shirley

Global Practice Lead, Asset Optimization and Commercialization, Lumanity

Tracey Barnes

Launch Excellence Partner, Lumanity

Mike Kelly, Principal at Lumanity

Mike Kelly

Principal, Commercial Consulting, Lumanity

Andrew Wood

Head of Behavioral Science, Insight, Lumanity