Gemma is a director at Stripe Communications, a Lumanity business – and a PR, social and content agency with offices in Edinburgh and London. Stripe work with some of the UK’s biggest brands to develop impactful campaigns that engage audiences and ‘get people talking’.
With a proven track record of planning and designing multi-stakeholder campaign strategies, Gemma is passionate about the role insight and earned communications can play in changing behaviors. She joined Stripe in 2008 from Edelman and was responsible for leading the growth of Stripe’s public sector and not for profit client base delivering several legislative changes for the Scottish Government.
Gemma currently leads communications planning for FMCG, tech and finance companies and provides compelling strategic narratives that connect to popular culture and human behavior in order to resonate at a deeper level.