Ken has over 25 years of experience in the healthcare agency business, across multiple disease areas, with a focus in the past 5 years in rare disease, cell and gene therapy, and oncology.
His particular areas of expertise include strategic brand marketing, with a focus on communication strategy, brand positioning and development, and launch excellence. Ken has launched many brands and campaigns across HCP and patient audiences, in both US and global markets.
Ken joined Lumanity (formerly Guidemark Health) in 2020 and has led teams across multiple businesses, including 3 launches in the oncology, supportive care, and CGT markets. He is driven to be his clients’ most trusted business partner to ensure their market success.
Prior to joining Lumanity, Ken worked at some of the most established healthcare agencies in the business, and in numerous instances in a network, brand champion role across communication disciplines.