The Power of the Patient
In this paper, we aim to define the different types of burden of illness studies and highlight the importance of qualitative burden of illness studies as complementary to patient reported outcomes data, and as separate stand-alone research projects that can further support HTA committees in their decision-making.
Whitepaper Jul 14, 2022
Portfolio Co-positioning
Playing Nicely With Friends: Portfolio Co-positioning
Portfolio co-positioning refers to the commercialization of one or more assets by the same company in the same area. Determining which asset is targeted to which patient segment requires a robust and objective process. So, what is the best practice approach to portfolio co-positioning?
Whitepaper Sep 12, 2022