Insight and Market Research Solutions

Effectively navigate the complex and evolving pharmaceutical industry and gain essential insights to make informed decisions and address patient health needs. Lumanity’s robust market research capabilities bring together the right people, expertise, technology, and data to drive innovative solutions and guide you through challenges and opportunities.

We can help you:

• Find an ownable space for your brand (market understanding, unmet needs identification, patient journey / flow, positioning, TPP testing, demand assessment / input into forecasting)
• Understand your current and potential customers (segmentation, patient journey / flow, persona mapping, KOL / DOL identification and mapping)
• Understand what, how, and where to communicate to your customers (communications and campaign development, drivers and barriers, identifying leverage points, multichannel / omnichannel planning, digital behaviors)
• Make a positive impact on patients (patient journey / flow, understanding disease burden, emotional insights, patient unmet needs, patient support program development)
• Understand brand/portfolio performance (ATU / tracking, brand equity, course correction, company image / corporate identity)

People are complicated. They often don’t do what they say they do, and they can’t or won’t always tell us what they think. We’re all affected by cognitive and emotional biases. Too often we think that giving customers information will be enough to change their behavior. But our decisions and actions are also driven by context and emotion.

Our behavioral scientists reveal the gap between what patients and physicians say they do and what they actually do. We challenge and guide thinking throughout research projects with:

• Fieldwork: Advanced techniques to disrupt behavior and put patients and physicians ‘in-the-moment’
• Deep analysis: Behavior change models to identify below-conscious influences and barriers; beyond the purely rational, getting to the heart of what drives behavior
• Action-oriented recommendations: Identification of behaviors that need to be targeted to achieve change, and strategies around how to overcome them

Solutions informed by patients help drive better outcomes. We are committed to amplifying the voice of the patient and their influencers, especially those often under-represented or marginalized. Our patient-focused insight services support a range of needs across the entire medicine development pathway.

We offer you:

• Patient journey mapping, including our Pathway digital tool
• Disease and treatment burden market research
• Emotional insight solutions
• Patient unmet needs identification
• Quality of Life / Lived patient experience assessments
• Patient-informed drug development (clinical protocol, endpoints, recruitment, and retention strategies)
• Patient Support Program development

We provide specialist healthcare social media insights and analytics through a combination of industry expertise with digital savvy to navigate, translate, and contextualize vast information streams and deliver meaningful insights from social data.

Our offerings include:

• Disease landscaping
• Patient journey and emotional insights
• Scientific social media
• Digital opinion leader mapping
• Social media monitoring / launch tracking
• Competitive intelligence
• Digital strategy and engagement

Our statisticians, psychologists, and engineers deliver world-class data science to unlock data driven insights. We work with you throughout the project lifecycle – from design to delivery – to deploy cutting-edge, rigorous, data science and statistical capabilities. Having this expertise in-house allows us to quickly adapt to changing needs and modify our approach as needed.

Our established methodological portfolio enables you to understand:

• How a new product will interact with the existing market; what kind of uptake and market share can be expected
• The impact of different product or service attributes on choice, to pinpoint the optimal specification to maximize share
• How different HCPs or patients look and behave in order to identify which segments should be targeted
• Which messages resonate most with the target audience
• The true drivers on key metrics – to prioritize areas for attention
• Where brands or products sit relative to one another and relative to the things that are important to current or potential customers

Efficiently uncover invaluable insights from healthcare professionals (HCPs) and patients through our syndicated research solutions.

We can help you understand:

• HCP channel use, perceptions, and unmet needs through Engage™. Reveal HCP perceptions of the value, trustworthiness, engagement, and satisfaction with the channels they use with insight-led reporting that goes beyond solely focusing on frequency and utilization metrics.
• Patient insights with Sonar™. Get closer to the patient experience and support your patient centricity goals with Lumanity’s Sonar. Based on social media and digital data sources, Sonar offers regular, comprehensive patient tracking reports that allows you to remain close to the patient reality across key stages of your product lifecycle.