Medical Strategy & Communications
In a world where the velocity and volume of data can be overwhelming, it is essential that your strategy and plans effectively articulate your scientific breakthrough to enable healthcare providers, regulators, payers, and patients to understand the value of your product. At Lumanity we partner with our clients and work as scientific and business stewards to inform and guide strategic decision-making and implementation to bring meaningful innovations to patients.
We Can Help You:
Ensuring your medical team provides the leadership, diverse thinking, and perspectives from across your company and the healthcare community, helps to optimize the value of your department and assets. Our medical affairs consultant-led teams have the industry and clinical experience to support your organizational- or brand-based needs throughout the product lifecycle. Our medical consulting team can help with:
- Integrated medical planning and implementation, and internal stakeholder alignment
- Launch readiness plans that accelerate access and integrate a new drug into clinical practice
- Creating data generation programs informed by real world insights and continual data gap assessments
- Developing medical leadership and optimal organizational structures
Your novel technology will face regulatory hurdles along the way. We’ve seen them all and have successfully guided our clients through the most challenging obstacles to approval. Our experts have worked with the FDA, in central, decentralized and national procedures in Europe, and in the rest of the world with over 20 years of experience. Our clinical and regulatory experts can help with:
- FDA advisory committee support
- Regulatory meetings and submissions
- KOL identification and advocacy development
- Label compliance and claims support
- Quality and manufacturing systems support
- Litigation support and support for products in crisis
A compelling narrative, strategically communicated across the product’s lifecycle will engage and drive key stakeholder behavior. As scientific stewards, we translate science and data into a value story, tailored to address all stakeholders. Our medical communications experts can help you create:
- Foundational scientific platforms for your medical communications program
- Scientific communications through publication planning, execution, and congress support
- Impactful content delivered through a variety of multichannel initiatives
- Visualizations that expertly articulate mechanism of action/disease (MOA/MOD) through a range of media
Encourage better health behaviors and outcomes through clear and engaging education. We take an integrated approach to engaging with experts, harnessing insight from opinion leaders, and planning and executing compelling programs. We can help you with:
- Building advocacy around your scientific narrative through global advisor networks
- Programs tailored to relevant stakeholder audiences
- Multifaceted programs delivered through an optimized mix of platforms and channels
- Campaigns designed to disrupt the status quo, be highly retentive, and change behavior
We put patients at the center of what we do. We facilitate direct involvement of patients and patient advocates to support the development of your strategy and plans. We accomplish this through:
- Patient engagement in early asset development to support strategic decision making
- Patient advisor networks to shape stakeholder narrative and engagement
- Patient-led publications and patient lay summaries
- Patient support and outreach programs
Shape consumer understanding through bold ideas that make a difference. We create engaging campaigns grounded in behavioral science expertise. We design:
- Creative messaging that can alter perceptions and opinion
- Campaigns that tackle scientific and societal barriers
- Campaigns that raise public awareness and motivate behavioral change
- Our strength is grounded in science, evidence, and cross-stakeholder insights. Our purpose is to work in partnership with our clients.
- Our mission is to be indispensable scientific and business stewards, providing a depth of scientific knowledge across wide ranging therapy areas, including rare diseases.
- From early development through to late commercialization, we can guide you throughout the product lifecycle.
- We apply bold and innovative thinking to every challenge and are adept in developing highly creative solutions.
- We move at a pace that matches our clients’ ambitions with the patients’ needs; our goal is to bring life-changing therapies to market.
We would love to hear your challenge and discuss how our team of medical strategy and communications experts can help.