Medical Strategy & Communications

Crowds of indistinguishable people walking

In a world where the velocity and volume of data can be overwhelming, it is essential that your strategy and plans effectively articulate your scientific breakthrough to enable healthcare providers, regulators, payers, and patients to understand the value of your product. At Lumanity we partner with our clients and work as scientific and business stewards to inform and guide strategic decision-making and implementation to bring meaningful innovations to patients.

We Can Help You:

Ensuring your medical team provides the leadership, diverse thinking, and perspectives from across your company and the healthcare community, helps to optimize the value of your department and assets. Our medical affairs consultant-led teams have the industry and clinical experience to support your organizational- or brand-based needs throughout the product lifecycle. Our medical consulting team can help with:

Integrated medical planning and implementation, and internal stakeholder alignment
Launch readiness plans that accelerate access and integrate a new drug into clinical practice
Creating data generation programs informed by real-world insights and continual data gap assessments
Developing medical leadership and optimal organizational structures

Your novel technology will face regulatory hurdles along the way. We’ve seen them all and have successfully guided our clients through the most challenging obstacles to approval. Our experts have worked with the FDA, in central, decentralized and national procedures in Europe, and in the rest of the world with over 20 years of experience. Our clinical and regulatory experts can help with:

FDA advisory committee support
Regulatory meetings and submissions
KOL identification and advocacy development
Label compliance and claims support
Quality and manufacturing systems support
Litigation support and support for products in crisis

A compelling narrative, strategically communicated across the product’s lifecycle will engage and drive key stakeholder behavior. As scientific stewards, we translate science and data into a value story, tailored to address all stakeholders. Our medical communications experts can help you create:

Foundational scientific platforms for your medical communications program
Scientific communications through publication planning, execution, and congress support
Impactful content delivered through a variety of multichannel initiatives
Visualizations that expertly articulate mechanism of action/disease (MOA/MOD) through a range of media

Encourage better health behaviors and outcomes through clear and engaging education. We take an integrated approach to engaging with experts, harnessing insight from opinion leaders, and planning and executing compelling programs. We can help you with:

Building advocacy around your scientific narrative through global advisor networks
Programs tailored to relevant stakeholder audiences
Multifaceted programs delivered through an optimized mix of platforms and channels
Campaigns designed to disrupt the status quo, be highly retentive, and change behavior

We put patients at the center of what we do. We facilitate direct involvement of patients and patient advocates to support the development of your strategy and plans. We accomplish this through:

Patient engagement in early asset development to support strategic decision making
Patient advisor networks to shape stakeholder narrative and engagement
Patient-led publications and patient lay summaries
Patient support and outreach programs

Shape consumer understanding through bold ideas that make a difference. We create engaging campaigns grounded in behavioral science expertise. We design:

Creative messaging that can alter perceptions and opinion
Campaigns that tackle scientific and societal barriers
Campaigns that raise public awareness and motivate behavioral change

Scientific Stewards to Create Change:

Our strength is grounded in science, evidence, and cross-stakeholder insights. Our purpose is to work in partnership with our clients.
Our mission is to be indispensable scientific and business stewards, providing a depth of scientific knowledge across wide ranging therapy areas, including rare diseases.
From early development through to late commercialization, we can guide you throughout the product lifecycle.
We apply bold and innovative thinking to every challenge and are adept in developing highly creative solutions.
We move at a pace that matches our clients’ ambitions with the patients’ needs; our goal is to bring life-changing therapies to market.

Our Impact

Trusted

We have long-standing client partnerships that span anywhere from 5 to 20 years—covering pre-clinical to post launch

Pioneers

We are pioneers in our field, with decades of diverse service- and client-side industry experience across our team. These include board level roles with healthcare advocacy organizations as well as other lead roles with professional industry standards organizations, such as ISMPP

Patient-Centered

When it comes to patient engagement, we are the experts you can rely on. We recently won an award from European Federation of Neurological Associations (EFNA) for ‘best practices’ in patient engagement

Our Work

View all case studies

Building a Rare Oncology Brand

A global biopharmaceutical company markets a topical treatment for dermatological manifestations of a rare lymphoma, which can look like many other skin conditions, making it very difficult to diagnose. As a result, patients may struggle for many years without an accurate diagnosis, resulting in a sense of frustration for both the patient and the healthcare professional, who may only see 1-2 patients each year with the condition.

Case Study Feb 7, 2022

Our Perspectives

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