Case Studies

Global Integrated Brand Planning Process Design and Rollout
Our client sought to establish a dynamic strategic planning process and develop deliverables that would consider the company’s future portfolio and competitive position while remaining relevant in a rapidly evolving marketplace.
Case Study Mar 1, 2024
Reorganizing a Mid-sized Pharmaceutical Company’s Field Force to Optimize Brand Share
A mid-size pharmaceutical company experiencing declining sales for a core anti-inflammatory product sought to reorganize its field force structure to optimize brand market share. Learn how we helped our client understand which aspects of their current field force were and were not working, and how misallocated resources could be restructured to optimize sales.
Case Study Dec 4, 2023
Supporting a Pharma Company with Lifecycle Management Strategy
The commercial development team of an established pharma company with two late-stage trials for expansion indications of a marketed product for a rare inflammatory disease required broad support for lifecycle management (LCM) activities. Learn how we helped our understand how to utilize an established salesforce to effectively navigate additional disease areas.
Case Study Nov 13, 2023
Supporting a Top-15 Biopharmaceutical Company with Brand Development Through Scenario Planning
A top-15 biopharmaceutical company with an early-stage Central Nervous System (CNS) therapy had established two anticipated launch scenarios: accelerated and delayed timelines. They needed to create a brand plan that was built on a foundational understanding of the current disease area, market needs, and competitive landscape, while integrating alternative launch scenarios inclusive of regulatory hurdles to maximize preparedness. Learn how Lumanity helped.
Case Study Oct 16, 2023