Case Studies

Medical Affairs | MA Pulse Case Study Spotlight | Involve Medical Affairs Early for Successful Product Launch by Peg Crowley-Nowick, PhD, MBA and Jodi Smith, PhD

By leveraging the expertise of our dedicated Medical Affairs team, our client navigated the intricate landscape of product launch with finesse.

Case Study Apr 12, 2024

Comprehensive Global Medical Strategy Development for New Organization

Case Study Apr 1, 2024

Global Integrated Brand Planning Process Design and Rollout

Case Study Mar 1, 2024

Understanding and Identifying Paths for Novel Technology Platforms

Case Study Feb 1, 2024

Medical affairs consulting teammates conferring

Evidence Generation Strategy: Uncovering and Capitalizing on Opportunities in the Market

Case Study Jan 3, 2024

Annual Program Guiding Effective Competitive Response Planning

Learn how we ensured learnings from competitor launches were effectively shared with affiliates to support local competitive planning.

Case Study Dec 19, 2023

Informing the Global Segmentation, Positioning, and Concept Research for an RSV Vaccine

Case Study Dec 7, 2023

Reorganizing a Mid-sized Pharmaceutical Company’s Field Force to Optimize Brand Share

Case Study Dec 4, 2023

Navigating Multi-Indication Launches in Rare Disorders

Case Study Dec 1, 2023

Assisting an Emerging Biotech Company Secure a Series B Round of Funding

Case Study Nov 27, 2023

Supporting a Top-15 Biopharmaceutical Company with Strategy Development to Maintain a Leadership Position

An established pharmaceutical company with a strong immunology portfolio was looking to build consensus and alignment around a forward-looking strategy to maintain their leadership in immunology. Discover how we helped our client define an immunology strategy by prioritizing the most compelling disorder and technology platform opportunities and building alignment among cross-functional stakeholders to drive the unified strategy for the mid- to long-term.

Case Study Nov 20, 2023

Lifecycle Management and Portfolio Strategy to Support a Clinical-Stage Biopharmaceutical Company

Case Study Nov 20, 2023

Supporting a Pharma Company with Lifecycle Management Strategy

Case Study Nov 13, 2023

Opportunity Assessment to Help an Early-Stage Biotech Company Select an Indication of Focus to Maximize Launch Success of an Immune-Modulating Product

Case Study Nov 6, 2023

Opportunity Assessment for Novel Therapeutic in a Rare Neuromuscular Disorder

Case Study Nov 3, 2023

Aiding Investment Decisions in Neurology-Focused Clinical Research and Site Management Organizations

Our client was evaluating an investment in neurology CROs and SMOs and needed to understand the implications of investing in each type of organization, as well as the current and future neurology clinical development landscape, how CROs and SMOs support neurology-focused clinical trials, and drivers and barriers of the evolution of neurology clinical development. Learn how Lumanity helped.

Case Study Oct 30, 2023