Susan Daniels is Vice President, Patient Strategy and Engagement for Lumanity. In this position she supports innovation, strategy, and delivery of programs and services focused on healthcare consumers, patients, and their support networks. She works closely with clients to help assess and action the integration of the patient voice across their medicine development pathway. As a member of the Lumanity Patient Center of Excellence, she leads the Lumanity Patient Council, a group of international patient experts who support the business and our clients with strategic and practical advice. Her responsibilities also include helping to develop the cross-functional specialist competency and capacity for patient specific services for Lumanity, raising the internal and external profile of patient engagement, to address an increasingly important client need across the industry.
Since joining the company a decade ago, Susan has held a number of client service positions within our Medical Strategy and Communications practice, and is a member of the European Leadership Team. She has led several key client accounts and was involved in the creation and growth of the flagship, MS in the 21st Century program for Merck, an award winning patient and HCP engagement program that has been recognized by the Lancet and the European Brain Health MEP association, among other awards, as best practice in patient engagement.
Susan draws on her training as a pharmacist and 20 years in the pharmaceutical and medical communications industries to support innovation in patient directed program. Her lived experience with the oncology community and advocacy allow her to integrate a personal perspective and empathetic approach to patient engagement.