Too often, patient journeys focus on the discrete steps that a patient takes from diagnosis through their treatment experience, leaving you with a map that lacks the context and scenery that brings any journey to life. Finding true insight is particularly challenging in rare diseases but it can be done by honoring the whole patient—starting with understanding the full context of their experience preceding and leading up to diagnosis. Read the below to see how, with the right approach, you can go beyond the expected and discover more meaningful insights.