Trish Schroeder

Director, US Head of Qualitative, Insight

Trish leads an impressive team of qualitative research specialists. Leaning on 12+ years of experience in market research and consulting, she has helped numerous clients bring products to market successfully and strengthen their performance.

She has moderated hundreds of interviews and focus groups and facilitated workshop sessions across a wide range of therapeutic areas including immunology, rare diseases and oncology, and has a specialty in animal health.

A skilled information architect and thought partner, Trish excels at translating complex findings, and takes pride in developing visually engaging, actionable reports that help clients elevate their business and brand.

She is an expert in positioning and creative development/evaluation work.