Episode 21 of the Medical Affairs Unscripted podcast series with Damian Eade

“These fabulous debates that we’ve kind of seen happening through the medium of memes. So, visual humor let’s say, talking about trial design through memes, which is wonderful to see. And you know, often that’s a moment that you think ‘no doctors don’t talk like that. They don’t communicate in that sort of way, not around serious professional scientific topics.’ Absolutely they do. And I think that was as wonderful for us as our client in just being able to see for debates and see how there were arguments through memes going on with people posting memes back other doctors saying, ‘I don’t agree’ and they were doing that through these wonderful jokes. And that just really opens eyes up into, actually, there’s a bigger, much more visceral debate often than we might give it credit for.”

Damian Eade

Social media listening is an area with great untapped potential in the pharmaceutical industry. In this episode, Peg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, and Damian Eade, Managing Director, Social Analytics, Insight at Lumanity, discuss how a Medical Affairs team approaches social media listening differently than a commercial team. They review the differences between traditional key opinion leaders and digital thought leaders as well as discuss the impact these “digital influencers” have in the social media landscape. They talk through insight collection and learning about the patient experience through social media and how these insights can be leveraged for patient-focused drug development. Finally, Damian and Peg explore sentiment analysis and how it can be measured and used in social media.  With all of the advancements being made in the digital landscape, staying at the forefront of social media listening can be a powerful tool for Medical Affairs teams.

Podcast Series: Medical Affairs Unscripted

Hosted by Dr Peggy Crowley-Nowick, in Medical Affairs Unscripted we explore a range of topics related to the strategic role of medical affairs from the perspective of industry experts. Through these conversations with our guests we will share first hand experience to provide the listener with insights and knowledge about the evolving role of medical affairs.

Episode guest

Damian Eade, Managing Director, Asset Optimization & Commercialization

Damian Eade
Managing Director, Social Analytics, Insight, Lumanity