In this podcast, we explore the rich potential of social media listening insights (SML). Specifically, how to interpret and act on findings for a tangible and positive impact on your commercial strategy.
Hear from Lumanity experts as they bring ‘SML impact’ to life through various real world examples. Topics include:
- How SML best complements traditional research and data
- How the agility, flexibility and insights from SML research are best harnessed to inform commercial decisions
- Examples of how SML can reach conversation leaders – HCPs and patient advocates
- The value for detecting commonalities and patterns, as well as perception changes over time
- Ultimately, how to ensure your SML insights are actionable – and what not to do
Podcast speakers: Tom Markham, Associate Director, SML Insights | Erin O’Hare, Managing Consultant | Zoe Brown, Principal Consultant.
We devised a number of workshops that helped markets understand how [SML] data can be interpreted and be used to measure and inform their business strategy. They were reporting up to senior levels but they needed a framework to help them go from ‘we’re hearing this coming through’ – to ‘what does that mean and what can we interpret from it’.
Erin O’Hare
Contact us with any questions at contact@lumanity.com
