The Illuminator Lab

Your evidence generation plan shouldn’t live in a spreadsheet. Evidence Illuminator brings integrated evidence generation planning (IEGP) into one secure platform, converting plans into structured, searchable records that stay current over time. Strategic imperatives connect directly to prioritized evidence gaps. When new evidence arrives or priorities shift, every downstream workstream adjusts automatically. Teams spend less time reconciling and more time advancing the plan.

Illuminate the patient journey and lived experiences of people living with a disease. Pathway Illuminator is a web-based mapping tool that helps teams visualize the full patient experience, uncover unmet needs, identify intervention points, and incorporate the patient perspective into strategy from the earliest stages of development.

Identify, map, and plan engagement with the thought leaders and stakeholders who matter most to your asset. Expert Illuminator uses AI to quantify influence networks, surface engagement opportunities, and plan the optimal sequence of interactions. It operates in three modes across the lifecycle: mapping who matters at the outset, planning how to engage them at launch, and tracking the impact of those engagements post-launch.

Simulate how payers, HCPs, and patients will respond to your value story, pricing strategy, and engagement approach before a single real conversation takes place. Audience Illuminator transforms trusted research and internal knowledge into realistic, interactive stakeholder simulations calibrated to real-world behavior, so your team can pressure-test which arguments hold up, identify objections before they surface, and refine the approach based on simulated responses. Every real-world interaction feeds back into your evidence base, making your next simulation sharper.

High-performance speakers bureau programs, powered by real-time coordination and data-driven insight. Speaker Illuminator manages the full lifecycle of speaker programs, sourcing, compliance, logistics, and live/virtual/hybrid execution, while giving your team real-time visibility into program performance. Built on our proprietary platform, it safeguards trust through disciplined execution, protecting brand credibility while accelerating peer-to-peer education at scale.

Stop starting from scratch. Client Knowledge Base consolidates a client’s existing research and insights, scattered across documents, decks, and past projects, into one searchable knowledge base. Teams get up to speed in minutes, not weeks, spending less time hunting for what already exists and more time building on it.

Rapidly assess the quality, completeness, and relevance of a client’s existing market research portfolio. Pricing & Access Accelerator ingests all prior research, structures it into a searchable knowledge base, identifies gaps and redundancies, and gives the client’s teams a clear picture of what they have, what they’re missing, and where to invest next. This becomes the client’s foundation that every downstream product draws from.

Build target product profiles that don’t just sit in a document. TPP Generator generates dynamic, scenario-based profiles that automatically inform a client’s downstream evidence strategies, calibrated against how HTA bodies have evaluated comparable assets globally. Change one assumption and watch the downstream implications update. As stakeholder insights are gathered, they feed back into the client’s TPP, refining it continuously.

Stay ahead of the JCA process as it takes shape. JCA Illuminator synthesizes JCA methods, precedent, and global HTA evidence into decision-ready criteria, curated by HTA and HEOR experts, so teams can build defensible dossiers within fixed JCA timelines and get ahead of expanding scope before it’s mandatory for them.

Generate evidence-backed dossiers, without starting from a blank page. HEOR Report Studio automates the creation of value dossiers and HTA submissions, structuring clinical, economic, and safety evidence into the formats payers and HTA bodies expect. As new evidence emerges, dossiers update in step, keeping every submission current.

Stop planning publications in separate spreadsheets and slide decks. Publication Planner brings your publication strategy into the same connected platform as your evidence generation plan, so every manuscript, abstract, and poster is mapped directly to the evidence and strategic imperatives driving it. As priorities shift or new evidence emerges, your publication plan updates in step, keeping timelines, authors, and target journals aligned without manual reconciliation.

Turn scientific evidence into publications, faster. Publication Creator supports the planning and creation of manuscripts, abstracts, and posters, aligning outputs to the evidence generation plan and publication strategy from the outset. It helps teams identify gaps, avoid duplication, and keep every publication connected to the broader evidence narrative.

Turn scientific evidence into clear, compliant communications, faster. Living Scientific Communications Platform supports the planning and development of scientific communications, from congress materials to medical education content, ensuring every output stays aligned to the evidence base and on-strategy as evidence evolves.

The next version of Audience Illuminator is specifically designed for payer interactions. Simulate how different payer archetypes and groups will respond to your pricing strategy, value proposition, and access arguments across multiple markets. Test pricing corridors, reimbursement scenarios, and negotiation approaches against synthetic payer personas and groups calibrated to real-world HTA and payer behavior.

Know how your campaigns will land before you launch them. Behavior Change Illuminator runs your concepts and messaging against our database of behavior change tactics proven across 15+ therapy areas. Our behavioral science experts then interpret and challenge every output to provide a blueprint covering what’s working, what’s missing, and how to refine them for maximum impact.

Know how a campaign will perform before it runs. Predictive Behavior Analytics models the likely impact of a planned campaign on HCP and patient behavior, using evidence from past campaigns to forecast outcomes before launch. Every real-world result feeds back into the model, sharpening predictions for the next campaign.

Know exactly what to do next with every stakeholder. Next Best Action Navigator analyzes engagement history, behavior patterns, and evidence gaps to recommend the single most effective next step for each HCP, patient, or payer interaction — turning scattered signals into a clear, prioritized action plan.