Lumanity’s Expert Mapping and Engagement Solution
At Lumanity, we understand the critical role that thought leader relationships play in ensuring that your strategy is sound and your content resonates. Finding the right experts who can provide crucial advice and participate in programming essential to assets and brands is increasingly challenging in today’s ever-changing environment. Leveraging our proprietary Expert Navigator Platform, our dynamic and customized approach enables teams to identify and interact with the ideal experts for each unique engagement to support your strategic goals.
Unlike traditional enterprise KOL databases that prioritize volume over precision, often generating overwhelming lists and generic rankings that are difficult to translate into a cohesive engagement strategy, Expert Navigator cuts through the noise with a tailored approach. It enables teams to focus on a strategically relevant cohort, understand influence networks, and plan and track engagements in a way that supports coordinated action across teams.
Our process is guided by scientific professionals with specific expertise in your areas of interest and need. Using both quantitative and qualitative methodologies refined over 20 years, our configurable ranking algorithm prioritizes the thought leader criteria most important for you.
Our creative approaches to analytics can go where others cannot, including identification of nontraditional thought leaders (e.g., DOLs and patient advocates), who are harder to find. Regularly refreshed, our platform enables us to identify both established thought leaders and rising stars across rapidly evolving therapeutic landscapes.
Our platform enables nuanced exploration to quickly identify and interact with influential thought leaders.
Detailed profiles highlight leadership positions, research interests, social media activity, education, and payment data—facilitating alignment of influential leaders to your program.
We also provide a clear view of each expert’s advocacy position, providing in-depth understanding of their interests, passions and causes to guide engagement strategies. We revisit this baseline assessment regularly to demonstrate how expert engagement activities are making an impact.
Our engagement matrix maps identified experts to key archetypes which are aligned to your overall thought leader engagement strategy. We consistently collaborate with thought leaders in a variety of medical affairs and commercial programming, and have an in-depth understanding of what skills and attributes are best for specific engagement needs. We closely track your engagements to keep teams informed and organized in order to provide a seamless experience for your thought leaders.
Custom algorithms: Our experts partner with you to build an approach around your asset value proposition and stakeholder objectives, rather than relying on one-size-fits-all scoring.
Accelerated focus: From thousands of experts, we identify the handful who matter most, ranked, segmented, and ready for engagement.
Uncover relationships: Network maps, scatterplots, and dashboards reveal relationships and impact pathways, so you can see influence beyond individual profiles.
Futureproofing: Identify rising stars early, helping you cultivate tomorrow’s leaders before competitors do.
Human plus technology integration: We pair proprietary analytics with deep therapeutic expertise to guide decisions from identification through activation.
Connect with our team to discover how Lumanity’s Expert Navigator solution can help your team identify and engage the right experts to support and drive your program—ask us to set up a demo for you!
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