Insight

Uncover Breakthrough Insights by Combining Deep Expertise, Advanced Technology, and Human Creativity

Elevate Insights With a Trusted Research and Analytics Partner

Staying ahead of the curve in the life sciences industry and developing truly patient-centric offerings require innovative solutions and a deep understanding of market trends, the competitive landscape, and patient needs. We fuse natural curiosity with deep therapeutic expertise, integrated solutions, and cross-functional collaboration to uncover the “why” behind stakeholder behavior and translate it into actionable strategies.

Our diverse blend of insight experts, behavioral scientists, AI specialists, and data scientists provide impactful strategic recommendations by combining rigorous and deep research, advanced technology, and human creativity.

Questions about our insights and analytic solutions?

Our Offerings

Our robust insight capabilities bring together the right people, expertise, technology, and data to drive innovative solutions and guide you through challenges and opportunities. We can help you:

Create an ownable space for your brand (market understanding, unmet needs identification, patient journey/flow, positioning, TPP testing, and demand assessment/input into forecasting)

Understand current and potential customers (segmentation, patient journey/flow, persona mapping, and KOL/DOL identification and mapping)

Understand what, how, and where to communicate with customers (communications and campaign development, drivers and barriers, identification of leverage points, multichannel/omnichannel planning, and digital behaviors)

Make a positive impact on patients (patient journey/flow, understanding disease burden, emotional insights, patient unmet needs, and patient support program development)

Understand brand/portfolio performance (ATU/tracking, brand equity, course correction, and company image/corporate identity)

People are complicated; they often do not do what they say they will do, and they cannot or will not always tell us what they think. Our behavioral scientists can reveal how to best change behaviors by tapping into the emotional and cognitive biases at play. We challenge and guide thinking throughout research projects with:

Fieldwork: Advanced techniques to disrupt behavior and put patients and physicians “in the moment”

Deep analysis: Behavior-change models to identify subconscious influences and barriers beyond the purely rational, which gets to the heart of what drives behavior

Action-oriented recommendations: Identification of behaviors that need to be targeted to achieve change and strategies on how to overcome them

Solutions that amplify the voices of patients and their advocates can help drive better outcomes, especially for those who are often underrepresented or marginalized. Our patient-focused insight services support a range of needs across the entire drug-development pathway. We offer:

Patient journey mapping, including our Pathway software tool

Disease- and treatment-burden market research

Emotional insight solutions

Identification of unmet patient needs

Quality-of-life/lived patient–experience assessments

Patient-informed drug development (clinical protocol, endpoints, recruitment, and retention strategies)

Development of patient support programs

Learn more about our patient offerings

We provide specialist healthcare social media insights and analytics through a combination of industry expertise and technological savvy to navigate, translate, and contextualize vast information streams and deliver meaningful insights from social data. Offerings include:

Disease landscaping

Patient journey and emotional insights

Scientific social media

Opinion leader mapping

Social media monitoring/launch tracking

Competitive intelligence

Digital strategy and engagement

Our statisticians, psychologists, and data engineers deliver world-class data science to unlock breakthrough insights. Having this in-house expertise allows us to quickly adapt to changing needs and modify our approach as needed. Our established methodologic portfolio enables you to understand:

How a new product will interact with the existing market and what kind of uptake and market share can be expected

The impact of different product or service attributes on choice in order to pinpoint the optimal specification and maximize share

How different healthcare providers (HCPs) or patients look and behave in order to identify which segments should be targeted

Which messages resonate the most with the target audience

The true drivers of key metrics in order to prioritize areas for attention

Where brands or products sit relative to one another and relative to the things that are important to current or potential customers

Efficiently uncover invaluable insights from HCPs and patients with our syndicated research solutions, including:

Engage: Reveal HCP perceptions of the value, trustworthiness, engagement, and satisfaction with the channels they use, with insight-led reporting that goes beyond solely focusing on frequency and utilization metrics.

Sonar: Get closer to the patient experience and support your patient-centricity goals with Lumanity’s Sonar. Based on social media and web-based data sources, Sonar offers regular comprehensive patient-tracking reports that allow you to remain close to patient reality across key stages of your product life cycle.