Illuminating the patient journey and lived experiences of those living with a disease through our web-based mapping tool
Today we find ourselves moving from ‘why’ to ‘how’ to involve patients in clinical research design. Following regulatory guidance and with support of patient advocacy communities, the amount of patient experience data is increasing in marketing applications.
Leveraging our self-directed, online research tool, Pathway, patients can identify the moments that matter most to them in their journey with a disease or condition. Associating these moments with the burden of the disease, how it’s managed with their healthcare professionals (HCPs), and how their needs change over time unlocks patient insights that can be leveraged by the life sciences industry to improve treatments, access, and support for patients living with disease.
With Pathway, you can understand the lived patient experience to inform drug development and commercialization decisions to improve health outcomes.
Put the power in the hands of patients living with a disease and their care partners to share the moments that matter most throughout their personal journey. Hear firsthand the impact of the disease on quality of life, what people need, when they need it, which HCPs they turn to and why. Discover the highs and lows experienced and the emotional impact. Nothing is more important than hearing the voice of these PhDs (People with History of the Disease). That’s why we are proud to offer Pathway. Gain insight into the lived patient experience.
Understand the dynamics of patient interactions with various HCPs. Discover the timing and reasons behind these interactions, the expectations patients have, and the experiences they encounter during medical interventions. Track treatment initiation, switching, or discontinuation, and uncover the reasons why patients might exit the healthcare system. This insight helps in optimizing patient engagement and treatment strategies, ultimately reducing the disease burden.
Identify critical needs and gaps at various stages of the patient journey. Understand what information patients require to make informed healthcare decisions, the type of support they need, and the actual support they receive. Help uncover and address health disparities and enhance health outcomes by identifying unmet needs and prioritizing opportunities with the aid of our comprehensive needs assessment process.
Gain a deep understanding of the impact of a disease and its management on patient’s quality of life. Identify areas where the impact is greatest and understand the trade-offs patients are willing to make in crucial moments, such as balancing physical and mental health or familial and professional responsibilities. Learn about the financial burdens that might lead patients to discontinue treatment, providing insight into improving patient support systems.
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