KOL Mapping and Engagement

Optimize your thought leader engagements

WeConvEEn
KOL Mapping and Engagement
ONEE
Pathway
Engage
Sonar
Ignite
Cut Through the Noise. Engage the Right Experts.

Many existing Key Opinion Leader (KOL) identification and mapping tools provide incomplete, generic results that are out of touch with the needs of medical affairs and commercial clients. At Lumanity, we understand the critical role that thought leader relationships play in ensuring that your strategy is sound and your content resonates. Our dynamic KOL Mapping and Engagement Platform allows you to identify and interact with the ideal experts for each unique engagement.

Key Features of Our KOL Mapping and Engagement Solution
Expertly Tailored KOL Identification

Our time-tested expert mapping and engagement planning process is built around our configurable ranking algorithm, which allows you to optimize the identification, segmentation, and engagement of thought leaders for your specific needs.

  • Process is guided by scientific professionals with expertise in your space
  • Quantitative and qualitative methodology that has been refined over 15 years
  • Configurable algorithm to prioritize the thought leader criteria most important to you
Dynamic, Multilayered KOL Exploration

Our KOL Mapping and Engagement Platform allows for nuanced exploration to quickly identify and interact with the ideal thought leaders for each unique engagement.

  • Interactive visuals: Explore your thought leader landscape from multiple perspectives using a variety of ranking tables, summary charts, and interactive maps
  • Comprehensive profiles: Uncover the details that matter most to you (eg, positions of leadership, research interests, social media activity, education, training, and payment data). Pinpoint influential treaters, digital opinion leaders (DOLs), and rising stars
  • Make easy comparisons: Close integration of dashboards and profiles to quickly review the expert cohort in aggregate and individually
KOL Engagement Planning and Tracking

Our KOL Mapping and Engagement Platform includes an engagement matrix, which maps experts to your key roles based upon our decades of experience in thought leader engagement strategy.

  • Understand what thought leader attributes are best for each engagement
  • Track your engagements to ensure your thought leaders are interacting with an organized and informed team
  • Provide a seamless experience to your thought leaders throughout their engagements
Experience the Benefits of Lumanity’s KOL Mapping and Engagement Platform
Identify Traditional and Nontraditional Thought Leaders
Some strategies require nontraditional thought leaders (eg, DOLs and patient advocates), who are harder to find. Our creative approaches to analytics can go where others cannot.
Attribute Identification and Pairing
We are consistently working with thought leaders in both advisory and content creation settings. We know which skills pair best with your specific strategic and engagement needs.
Regularly Refreshed Data
Our regularly updated online platform allows you to keep up with your rapidly evolving therapeutic landscape to identify both established thought leaders and up-and-comers.
Related Perspectives
Introducing Lumanity's KOL Mapping & Engagement Tool
Watch the video walkthrough

Complete the form to immediately access a high-level overview of our KOL Mapping and Engagement platform.

Our team can help overcome your specific challenges relative to finding and engaging the right experts to support and drive your program – ask us to set up a demo for you!

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