Cultivating Conversations: Patients as True Partners for Progress

Lumanity is proud to sponsor HCA, and will be contributing to the conversations during each event; June 18 in Manchester and on July 8 in London.

Join us for the following sessions:

July 8, London, UK
Panel: Social Media and the Double-Edged Sword in Partnering with Patients
Panelist: Maisie Weinschenk, Director, Social Media Insight & Analytics
Dig into why and how platforms shape health understanding, how to engage credibly in an era of misinformation and AI-generated content, and what “safe and effective” partnering can look like in practice.

Access relevant reads on patient partnerships, digital credibility, and AI in the patient journey.

Connect with Rachel or Maisie during the meetings or schedule time by emailing contact@lumanity.com.

Learn more

Check out some photos from our recent presentation during the June 18 meeting in Manchester, UK

Panel: What Patients Want
Panelist: Rachel Pryzby, VP, Client Partnership and Growth Strategy, Patient Communications

Panelists discussed what meaningful patient partnership looks like in practice and how to translate insights into communications patients can understand and trust.

Key things to think about:

  • Coordinated communication matters. Patients shouldn’t have to piece together their own journey from fragmented messages. We need to work harder to build systems where comms are joined up across every touchpoint
  • Language evolves—and so should we. For example, terms like “hard to reach populations” shift blame to patients, instead of the systems designed to support them.  Inclusive language isn’t a one-time fix; it’s a continuous practice of checking our assumptions and adapting
  • Rethink “engagement.” Most patients aren’t unmotivated. They’re overwhelmed by jargon, forms, fragmented systems, work, life. People respond to being respected, believed, and shown small, achievable steps. They don’t want to be activated. They want to be supported