Join us for a brief and informative webinar dissecting the spectrum of payer value communications and illustrating the opportunity—and the need—to develop effective value communications with evolving payer narratives.
During this presentation, Jamie Van Iderstine and Steven Serafin, PharmD, MBA will highlight:
- How evolving payer expectations for evidence and value can impact market access strategy
- The impact of the quality of a value narrative on payer uptake and brand success
- The building blocks for excellence in value narratives
November 7, 2024 I 11:00 – 11:30am ET