Keitel Suri

Principal, Commercial Consulting

• Consulting expertise with Global and Regional teams
• Over 20 years Industry experience in UK and EU
• Brand marketing and organisational change leadership
• Registered Pharmacist in the UK
• Keit has over twenty years of commercial experience in the pharmaceutical industry, nineteen of these with Pfizer. This experience has included multiple cross functional Brand Team leadership roles at both UK and EU Regional Hub levels
• His particular areas of expertise include strategic brand marketing; change leadership in complex, matrix organisations; efficiency and effectiveness of operational planning models across Global, Regional and Local levels
• Keit joined Cello Health Consulting in 2018 and has led initiatives across a wide spectrum of disease areas partnering with both Global and EMEA Regional leaders. A particular area of focus has been brand planning, competitor war gaming and launch readiness planning in the Gene and Cell Therapies field in both Oncology and Rare diseases
• Keit remains a registered UK Pharmacist having worked in the UK Healthcare sector in London teaching hospitals