Introduction
In today’s regulatory climate, marketing claims — especially for dietary supplements, food, and cosmetic products — must be fully grounded in robust science. Missteps in substantiation do not just risk damage to reputation, they can also prompt serious enforcement from the FDA, the FTC, or third-party bodies such as the National Advertising Division (NAD).
At Lumanity, we partner with manufacturers, marketers, brands, legal teams to ensure your product’s claims are truthful, non-misleading, and defensible. We create rigorous substantiation strategies so you can confidently promote your product’s benefits, avoiding regulatory pushback and legal exposure.
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