The market research industry is undergoing seismic shifts driven by the adoption of artificial intelligence (AI), increasing budget constraints, and rapidly evolving work practices. Over the past few years, these changes have significantly impacted how pharmaceutical companies approach the need for market research, leading to a decrease in budgets, a reduction in the set of projects undertaken, and an increased reliance on internal teams for tasks previously outsourced. However, these challenges are also opening up new opportunities to work smarter, go deeper, and be faster in market research.

This report summarizes the key findings from a recent client survey conducted by Lumanity, highlighting the evolving needs of market research clients and offering insights into the future of the industry. In this report highlighting 25 conversations from 18 Pharma companies, we address:

    • Budget constraints and internalization
    • The rise of AI in market research
    • Balancing AI and human expertise
    • Hybrid research models
    • Adapting to needs
    • The future of market research

Email us at contact@lumanity.com to discuss your research needs.

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