In order to unlock more meaningful brand experiences and competitive advantage, AVEO Oncology partnered with Lumanity to leverage our ONEE™ platform (Omnichannel Network Engagement Experience™).

Using our proprietary omnichannel engine, we were able to leverage existing AVEO MarTech and unify disparate data, content, technology, and analytics to deliver consistent, coordinated customer experiences across multiple channels.

Lumanity used PulsePoint’s LIFE and HCP365 solutions in combination with its broad network of HCP data and outreach partners to personalize the brand’s omnichannel communications and to validate audience quality.

Key results:

  • 131% increase in total engagements with a higher priority, more productive audience

  • 39% increase in time spent per session

  • 19% increase in conversion-related events

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