Our communicators pair strategy with creativity to develop campaigns that resonate with target audience segments, supporting pull-through and driving product access and adoption.
Our communicators pair strategy with creativity to develop campaigns that resonate with target audience segments, supporting pull-through and driving product access and adoption.
We help our clients develop robust, payer-focused educational campaigns that reinforce unmet needs and shape payer mindset, which builds the need for new treatment approaches. Our multidisciplinary approach integrates deep clinical expertise with an award-winning creative team to develop compelling educational communications that are designed specifically for payers and other market access stakeholders.
We combine deep health economics expertise with our understanding of payer requirements to create HCEI and PIE communications that effectively support our clients’ access strategies for their brands. We can support clients with PIE resources across formats, from presentations designed to be delivered by account teams to a variety of digital, nonpersonal PIE communications.
Our Value Cornerstone Methodology™ creates product value messages that resonate with key stakeholders and showcase the total value of your product to patients and healthcare systems. This information is often very complex, and we have the expertise to ensure that key value messages are simple, clear, and easy to deliver.
We help our clients develop cohesive drug-pricing communication strategies that are tailored to specific stakeholder interests while reinforcing the overall value that each product brings to patients. We support our clients in implementing these strategies by developing price communications resources that range from executive talking points to personal and nonpersonal customer communications.
The integration of audience data, content, technologies, and analytics is key to omnichannel success. Lumanity’s holistic end-to-end engagement solution, ONEE™, was built from the ground up to meet the diverse needs of pharmaceutical and biotech companies. We help clients take digital-engagement strategies further through persona development, segmentation, content activation, and personalized journey orchestration that delivers tailored and impactful experiences across market access audiences.
We help our clients anticipate potential “last mile” challenges and develop solutions to mitigate unintended barriers that arise due to patient costs or physician-administrative burden. We support our clients in developing strategies as well as educational materials for use by field reimbursement teams and hub programs.
We have deep and robust experience helping our clients operationalize product access with physicians through proven pull-through practices. We leverage analytics to direct resourcing and messages and create compelling, supportive coverage communications that help our clients realize the return on their access investments.