Perspectives

When the Wheels Fall Off the Brand Planning Cycle
COVID-19 is disrupting working life as we all know it. In the context of the annual brand planning cycle, we caught up with Jane Ayton and Peter Smith, two of our Senior Vice Presidents at Cello Health Consulting, to get their view of the challenges ahead.
May 26, 2020
Finding Understanding in a World of Isolation and Containment
We entered March with great energy and excitement for the upcoming activities that have forever defined this season: spring training baseball, national sales meetings, new product launch meetings, and of course full-contact action from medical congress meetings like AACR and ASCO. 
View May 6, 2020
A Look Into the Future – Gene /Cell Therapy Provision at the ‘Coal Face’
As a passionate advocate for gene and cell therapies, Fiona Thistlethwaite (Medical Oncology Consultant at The Christie Hospital & Director of IMATCH in Manchester, UK) gave a look into the future of the new ‘norm’ for gene and cell therapy centres of excellence by outlining the current infrastructure in Manchester.
Mar 25, 2020