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Building a Rare Oncology Brand
A global biopharmaceutical company markets a topical treatment for dermatological manifestations of a rare lymphoma, which can look like many other skin conditions, making it very difficult to diagnose. As a result, patients may struggle for many years without an accurate diagnosis, resulting in a sense of frustration for both the patient and the healthcare professional, who may only see 1-2 patients each year with the condition. 
Case Study Feb 7, 2022