Awarded to “Taking FOTIVDA® from a multichannel success to an omnichannel superstar by Lumanity for AVEO Oncology, FOTIVDA® (tivozanib).”
AVEO Oncology, an LG Chem company, collaborated with Lumanity to launch an omnichannel campaign for the brand FOTIVDA. The team worked quickly to stand up the omnichannel ecosystem and launch the campaign in five months—including breaking down data and functional silos, executing technology and data integrations, and solutioning for identity resolution and data stitching. The campaign featured 20+ creative to engage healthcare provider segments with more personalized branded and non-branded messages. The results were astounding, with significant increases in both customer engagement as well as double-digit lift in NRx.
To read the case study, click here.
The Media Post Planning & Buying Awards are industry agnostic and are based on the belief that media is just as important and every bit as creative as depicting storyboards for a campaign.
Lumanity’s Omnichannel Network Engagement Experience™ (ONEE) solution played a pivotal role in the campaign’s success, earning praise for the innovative use of data to enhance outcomes.
For a full list of award winners, visit the Media Post website.
