Damian Eade currently leads Lumanity’s dedicated social media insights and analytics business, with methodological expertise in social media landscaping, influencer mapping, congress tracking, trend monitoring and competitive assessment, across healthcare audiences including HCPs, payers, patients, carers and advocacy groups.
With over 20 years of experience in healthcare market research, specializing in digital research methods for the past 10+ years, Damian previously served as Global Head of Digital at Cello Health Insight (acquired by Lumanity in 2020). Past roles also include Managing Director and Head of Healthcare positions at a technology-driven insight and content generation agency, where Damian focused on utilizing mobile technology to bring to life the experiences of patients, carers, healthcare professionals and consumers. His career also includes client-side experience working as an International Market Research Manager at GSK.
Damian has a passion for digital and exploring the opportunities presented by emerging technology for market research and the pharmaceutical industry more broadly. He has spoken to the topic at numerous conferences, as well as industry training.
Driven by the constant desire to develop new research innovations, Damian was a founding director of eVillage, Cello Health’s proprietary online community platform. More recently he has lead the development of Lumanity’s syndicated research services focused on omnichannel tracking and social media reporting.
Damian holds a BA in Psychology from the University of Sheffield.