Gracie van Kemenade

Head of Quantitative, Insight
Gracie van Kemenade, Group Director, Head of IQ Practice at Lumanity

Gracie is a highly experienced and capable research professional, with over 25 years of experience encompassing consumer and Pharma; continuous and ad-hoc research.

Gracie joined Cello Health, now Lumanity, over 10 years ago with the specific remit of establishing a quantitative practice and now leads a successful team of 30+ researchers specializing in all aspects of quantitative market research.

Experienced in both qualitative and quantitative research, but passionate for quant, and in particular large-scale, multi-country studies encompassing the brand life-cycle including, but not limited to: TPP and Demand Assessment, Segmentation, Treatment pathway, launch tracking and brand equity.

Gracie enjoys providing elegant solutions to clients business and research questions and using the numbers to create a clear and compelling narrative.

Previous roles also include: Sales representative for a major pharma company; Global Account Director responsible for leading a virtual team across Europe, USA, MENA and AsiaPac to develop and support a top 5 pharma client.

Gracie is also a qualified nurse with a strong understanding of anatomy, physiology, diseases and their management, and has run industry level training on SFE for a number of years for the BHBIA.