Our CF report offers a comprehensive overview of the social media landscape, and provides insight into multiple stakeholder and company perspectives. Understand emergent signals and key trends amongst patients, caregivers, HCPs and digital opinion leaders, as well as the opportunities that exists for pharma to better engage with these groups
This report provides:
- An indication of the most vocal stakeholder groups online; what motivates them and which topics matter the most
- Overview of the current patient unmet needs that exist in this space, from the perspective of multiple stakeholders
- An indication of the size, shape and nature of the HCP online community, as well as identification and characterization of the top digital opinion leaders
- Assessment of the social media activities from key companies in this space
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