From Discovery to Proof of Concept: Early Asset Framework Mapping in Commercial Strategy Development

Situation

The client’s key objective was to ensure the current stage gated framework was fit for purpose for their evolving organization and market landscape

Approach

Our early commercialization experts conducted an audit of needs, a series of stakeholder interviews and co-creation workshops to identify new phase-appropriate insight gathering questions, alignment of insights with other frameworks and creation of implementation materials

Outcomes

• Clarity on the purpose of the framework, identifying phase-appropriate nuances for gene therapy development
• Consistency of use in early commercialization
• Guidance on transition to late state
• Full leadership and CEO endorsement