Integrated evidence generation plans are essential for alignment of key strategic priorities across functions, between regions and globally, through the product lifecycle. While Medical Affairs typically drives the process, input from multiple functions and stakeholders is essential to creating a successful plan.
In this episode, some of our experts from these functional stakeholder groups will take a closer look at the most common challenges that teams face when conducting integrated evidence generation planning (IEGP) within their organizations, including lack of cross-functional and regional alignment, resourcing, and timing.
This is the first instalment of our podcast miniseries, created in collaboration with the Medical Affairs Professional Society (MAPS), designed to take a deeper dive into each of the specific challenges associated with IEGP.
