… that future state that we all anticipate that GenAI will be able to fulfill, being able to speed along what we can do from a medical point of view, an evidentiary point of view, so that we can all move science and medicine faster and get those advancement into the hands of patients as fast as we can.”

In this Medical Affairs unscripted Podcast BytePeg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, discusses the recently released insights report: Expert Perspectives on the Use of Generative AI in Medical Publications with her colleague, Tim Becker, PharmD, RPh, EVP, Creative Scientific Solutions at Lumanity. Their discussion sheds light on the safe and proper use of Generative AI in medical publications, addressing key concerns such as hallucinations, data privacy, and the need for transparency and accountability.

They also explore the future impact of Generative AI on medical communication agencies and their relationships with journals. Although Generative AI can accelerate the delivery of data to patients and healthcare providers, it will still require the careful oversight of trained professionals to ensure ethical and appropriate use.

Episode guest

Headshot of Tim Becker

Tim Becker, PharmD, RPh
EVP, Creative Scientific Solutions, Lumanity