In this episode of Medical Affairs unscripted, Peg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, discusses the critical role of social media listening in healthcare with Jamie Doggett, Associate Director of Social Media Insights and Analytics at Lumanity. They explore the insights obtained from Jamie’s whitepaper, Transforming Scientific Conversations: Adapting to a New Era of Healthcare Social Media. Jamie highlights how unprompted online conversations among healthcare professionals and patients can reveal critical insights for pharmaceutical companies. They delve into the usage of platforms like Twitter, Bluesky, and Threads, emphasizing the need for agility in adapting communication strategies to meet evolving digital trends.
It’s important to recognize that human behavior, whether we’re in healthcare or in anything else, shifts quickly. Cultures, trends, things go viral, and things stop. So, you need to keep a finger on the pulse as much as you can in pharma, as a really heavily regulated industry, to be adaptable to things as they change over time.
– Jamie Doggett
Podcast Series: Medical Affairs Unscripted
Hosted by Dr Peggy Crowley-Nowick, in Medical Affairs Unscripted we explore a range of topics related to the strategic role of medical affairs from the perspective of industry experts. Through these conversations with our guests we will share first hand experience to provide the listener with insights and knowledge about the evolving role of medical affairs.
Episode guest
Jamie Doggett
Associate Director, Social Media Insights and Analytics, Lumanity
