Watch the recording of the webinar to learn about the spectrum of payer value communications as well as the opportunity—and the need—to develop effective value communications with evolving payer narratives.
During this presentation, Jamie Van Iderstine and Steven Serafin, PharmD, MBA highlighted:
- How evolving payer expectations for evidence and value can impact market access strategy
- The impact of the quality of a value narrative on payer uptake and brand success
- The building blocks for excellence in value narratives
Question on the webinar or want to discuss how we can elevate your insights? Contact us.
