A robust competitive strategy empowers pharmaceutical teams to anticipate market shifts, identify emerging threats, and capitalize on new opportunities. When done well, it provides a critical edge – enabling well-informed decisions that drive and sustain brand success.
Building on our previous paper outlining Lumanity’s approach to data collection,
analysis, and strategic implementation, this article introduces our comprehensive
and proven ‘6D framework’ to enhance the crafting of your competitive strategies.
“While gathering market intelligence is essential, the
true value lies in interpreting competitor actions and
understanding their impact on your brand.”Emma Gehrke, Managing Consultant
