As account director within Lumanity’s specialized social listening and digital analytics department, Maisie is passionate about the power social media has to amplify the patient voice and give a voice to the voiceless. She has spent the last 8 years in the field of patient insights and engagement, starting as a qualitative researcher at Cello Health Insight in 2015.
In 2018, Maisie switched to focus solely on social media listening, and since then has worked across a range of therapy areas and digital methodologies. Working with a team of international analysts, Maisie and the social listening team work to harness the power and richness of social to identify most pressing area of unmet needs, often focusing on patient-centric forums and social media channels.
Maisie and the social listening team feel deeply grateful for the opportunity to work with patients through social media, and are eager to continue working to improve access and care for patients and caregivers.