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Inflation Reduction Act (IRA): The Importance of Scenario Planning
Scenario planning is an effective way to plan in the present for events in the future. For products coming to market in the future, there is an opportunity to put effort into initiatives that have a product’s time in the market as a critical focus area.
View Aug 17, 2023
Journey to Insight and Inspiration
Patient journeys are a cornerstone for comprehensive and powerful brand plans – they offer a window into insights that inspire meaningful actions. However, too often patient journeys as they are currently practiced leave much to be desired. We've developed a approach to patient journeys in rare diseases that is uniquely insightful.
View Feb 27, 2023