Authored by Clarion, now part of Lumanity
Bart Lombardi, a Clarion managing director and founder, was recently published on PharmExec.com. The article, titled – Biopharmaceutical Launch Strategies: What You Need to Know in 2020, explores emerging trends and the go-to-market levers that are becoming increasingly important for future success.
The thought piece was generated from two complementary sources – a panel Bart moderated at CBI’s 5th Annual Bio/Pharmaceutical Product Commercialization and Launch Roadmap Conference, and Clarion’s second annual BioNetwork Survey of senior US biopharmaceutical executives.
