A common organizational challenge in the commercialization of assets is the coordination and alignment between global and local country organizations. Frequent questions that companies must proactively address include:

    • Under what circumstances should organizations be more globally or locally led?

    • To what extent, and when, should country organizations be involved in the development of global strategy?

    • To what extent and when should global teams be influencing local implementation?

    • How should the interactions between global and local teams be arranged to optimize strategy and implementation while minimizing complexity?

In this paper we look at these questions at three key asset lifecycle stages: clinical development planning, launch preparation and post launch. We will explore the different requirements at each point, how companies approach the challenge at each stage, and share some thoughts on good practice.

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