Authored by Zipher Medical Affairs, now part of Lumanity
Medical Affairs (MA) serves as a core scientific voice for the organization. With high competition and limited budget, it has grown increasingly more critical for Medical to meet their goals and key milestones at year-end. While the MA function has become more data-driven, its success still depends on maintaining a patient-centric and forward-thinking approach. Part of this success involves demonstration of value and impact, while utilizing limited resources efficiently.