This podcast episode takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in the first instalment of this three-part series. Our experts share insights and practical advice on ways to identify and overcome barriers to aligning multiple functions in the development and implementation of integrated evidence generation plans to minimize risk and optimize value, accounting for medical affairs, patient engagement, regulatory and commercial perspectives.
This is the second instalment of our podcast miniseries, created in collaboration with the Medical Affairs Professional Society (MAPS), designed to take a deeper dive into each of the specific challenges associated with IEGP.
