Healthcare brands need some new terminology and new models argues Giles Lury in his thinking piece for pharmaphorum. He suggests much of the current terminology for target audiences is no longer really fit for purpose and that too many of the maps are still rooted in old fashioned FMCG thinking.

Read the full article

To read the full article, please complete the form below

Sign me up to receive regular insights from Lumanity
This field is for validation purposes and should be left unchanged.