As markets become increasingly competitive, pharmaceutical companies must find new ways to differentiate their offerings from others in a therapeutic space. Gerard Doherty explains that success requires both a thorough understanding of the competition and a more agile approach to the evolving landscape.
We cover:
- Therapy area fragmentation and the impact of intensifying competition
- Contributors to a changing landscape
- New opportunities to approach and connect with stakeholders
- How to be successful in a more complex, competitive market
When you accept that the environment is rapidly changing, you realize that you need to go beyond understanding the competitor’s intent and develop a model of the future environment in which competitive battles will play out.
Vice President, Commercial Consulting, Lumanity
