Transforming Scientific Conversations: Adapting to a New Era of Healthcare Social Media

What does 2025 hold for the healthcare social media conversation?

The digital town square for healthcare discussions is no longer confined to a single platform, and pharma teams need to broaden their social media strategies – staying attuned to the movements of influential voices.

This paper from our Social Media Insights and Analytics team examines the influence of both existing and emerging platforms. It outlines new dynamics and highlights opportunities that pharmaceutical companies can seize to maintain a crucial role in the worldwide healthcare dialogue.