Companies often need guidance to determine whether their advertising content is adequately supported by competent and reliable scientific evidence. When it is not, product sponsors often require help revising their copy to better align with the evidence and to ensure that they are making well-substantiated marketing claims. When marketing copy is not adequately supported, it can result in serious consequences, including regulatory action by the Food and Drug Administration (FDA) or the Federal Trade Commission (FTC). Lumanity can be your trusted partner in product stewardship.
Tension often arises between the desire to promote product benefits and what the science demonstrates. No matter how good the science may be, if it does not align with the claim or is not consistent with the totality of evidence, then claim is not substantiated. Lumanity provides guidance as to when marketing content is adequately substantiated based on “competent and reliable” science evidence. When it is not, we assist clients to revise their marketing claims to better align with the science.
- Scientific substantiation of marketing claims
- Marketing claims review and claim language development
- Product stewardship
- Ingredient safety assessment
- FDA claims notification
- Comprehensive literature reviews
- Systematic reviews in support of marketing claims
- Alignment of proprietary research with marketing claims
We develop rigorous claim substantiation assessment reports that help our clients ensure marketing content is well-supported by “competent and reliable” scientific evidence.
We carefully review the available scientific evidence to ensure that marketing claims have the following important characteristics:
- scientifically sound
- relevant to the specific product and desired claim
- appropriate for the intended consumer and use being promoted
- aligned with the totality of evidence
- regulatory compliant
Lumanity can be counted on for service and quality. We specialize in developing rigorous claims substantiation reports and ingredient safety assessment reports. Whether you have a new product, existing product, or a product in crisis, Lumanity offers scientific support and strategic guidance for all types of healthcare products. Utilizing proven processes supported by technologically advanced resources, we provide you with high quality services.