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Pharmaceutical companies guaranteeing results and paying for failures? Payers paying more if a cancer patient has a shorter lifespan on a specific drug? Pharma guaranteeing the control of cholesterol?

On Monday last week, UK Health Secretary Matt Hancock announced to the House of Commons that the UK will be part of Project Orbis, joining Canada, the United States, Australia, Switzerland and Singapore.

Transparency of data is an important topic in any field, but in healthcare it is paramount to ensuring that we get the very best outcomes for patients - because at the end of the day, why else do we all work in the healthcare setting? I've been an advocate of data transparency in medical communications for as long as I can remember and I continue to shout about the need to publish more real world/market research data to further our understanding of patient pathways - the emotive side as well as the bare bones facts. But does the rise of social media, especially in the current COVID-19 environment, threaten some of the work the medical publications sector has done? We have after all come a really long way in promoting data publication and transparency.