This MA Pulse “Playback” companion complements our Medical Affairs Unscripted podcast episode, “The Business Objective of Medical Affairs” with Holly Schachner, MD, Senior VP, Clinical Development at North Sea Therapeutics.

Hosted by Peg Crowley-Nowick PhD, MBA—President of Medical Affairs Consulting and Head of Medical Affairs at Lumanity—the episode focuses on the indispensable role of medical affairs. Together, they unpack the pivotal role of Medical Affairs in shaping life sciences. They delve into its evolving business objectives and its emerging prominence as a strategic cornerstone, on par with R&D and commercial sectors. Holly offers valuable guidance on how the MA organization plays an important role from early in the development of a molecule through to launch and beyond, and how MA is the link that can maintain consistency of the ‘why’ behind the cross-functional activities being conducted.

Holly and Peg’s first-hand experiences provide key insights for Medical Affairs professionals on how to use their position and experience from industry and clinic to help drive internal strategies in alignment with external needs; the needs of the patient. This companion article ensures you have easy access to the key takeaways and tips from the episode.

  • Listen to the podcast episode here.
  • To obtain the full “Playback” article, please complete the form on this page.

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