As markets become increasingly competitive, pharmaceutical companies must find new ways to differentiate their offerings from others in a therapeutic space. Gerard Doherty explains that success requires both a thorough understanding of the competition and a more agile approach to the evolving landscape.

We cover:

  • Therapy area fragmentation and the impact of intensifying competition
  • Contributors to a changing landscape
  • New opportunities to approach and connect with stakeholders
  • How to be successful in a more complex, competitive market

When you accept that the environment is rapidly changing, you realize that you need to go beyond understanding the competitor’s intent and develop a model of the future environment in which competitive battles will play out.

Vice President, Commercial Consulting, Lumanity