Strategic brand and portfolio planning requires expertise across multiple information sources, fast evolving markets, changing stakeholders and the internal cross-functional environment.
Lumanity’s Red Thread Planning™ philosophy is founded on best practice strategic principles – ensuring your plan hardwires environmental changes and customer insights into your strategy and tactical plans.
Watch our short video to learn more about how Lumanity can partner with you and your teams – providing innovative thinking, experienced resource and planning know-how to deliver robust clear strategy that differentiates your brand in the minds and experiences of your customers.
You have enabled a consistent global approach to be possible with clarity and focus for the brand for the first time. Importantly the whole brand team went on the journey together which ensured significant engagement and buy-in. We could not have done it without you.Global Brand Director